Journeys With Jenna is a production team founded by Jenna Anast, a multi-disciplinary artist and educator. With JWJ, I led social media content creation (photo, video, and graphic design) and management on the Journeys With Jenna Instagram. As a team, Jenna, TBanks, and I brainstormed creative campaigns to promote Jenna's public engagements and talk show Craft Service. We regularly studied their Instagram growth and reach to best connect with their audience.
In a beautiful blend of experimentation, spontaneity, and comedy, we discovered a strategy that worked: sharing content that both entertains and educates. Through story polls, IGTV, and lives, we met Jenna's audience from various angles to elicit the most engagement. After a short 6-month push, their audience grew by 50%.
