Journeys With Jenna
Journeys With Jenna (JWJ) is a production team founded by Jenna Anast, a multi-disciplinary artist and educator. With JWJ, I led social media content creation (photo, video, and graphic design) and management on the Journeys With Jenna Instagram. As a team, Jenna, social media strategist TBanks, and I brainstormed creative campaigns to promote Jenna's public engagements and talk show Craft Service. When I joined JWJ in August 2020, Craft Service was set to release at the end of the month. To generate a following around the show, I designed text graphics with quotes from the film and edited short blooper snippets from the series.
Creative Strategy & Implementation
By studying JWJ's Instagram growth and reach, we identified the key ways in which people respond to their content. We began to produce content that both entertained and educated their audience. Through story polls, IGTV, and lives, we hit various angles to elicit the most engagement. After a short 6-month push, the JWJ audience grew by 50%.
